Shops & cafés / An island factory · R.U.R.
Rossum’s Universal Robots
An original imagined factory badge for Rossum’s Universal Robots from Karel Čapek’s R.U.R. A stylised human profile, factory chimneys and radiating lines form a bold brick-red, ivory and charcoal industrial design.
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Behind the sign.
Every place has a story.
- WHERE TO FIND IT
- An island factory · R.U.R.
- ON THE BOOKSHELF
- Karel Čapek — R.U.R.
The local knowledge
Rossum’s Universal Robots is the company at the centre of Karel Čapek’s play R.U.R. Its factory produces artificial people for labour, raising questions about work, humanity and the consequences of industrial ambition. The robots of the play are manufactured living beings, rather than the metal machines the word often suggests today.
Our interpretation
An original imagined factory badge for Rossum’s Universal Robots from Karel Čapek’s R.U.R. A stylised human profile, factory chimneys and radiating lines form a bold brick-red, ivory and charcoal industrial design.